Ridges 2X as deep (twice as deep as regular ridges potato chips). Guaranteed fresh until printed date. Guaranteed fresh until printed date or this snack's on us. Questions or comments? 1-800-352-4477. Mon-Fri 9:00am to 4:30pm CT/email or chat at fritolay.com. Visit our website at fritolay.com. These ridges are for serious flavor. And that flavor is bacon & cheddar. Let us repeat. Bacon. And cheddar. Need we say more? Facebook: Find us on: facebook.com/ruffles.