Kettle® Brand 40% Reduced Fat Potato Chips. New! Salt & fresh ground pepper great taste...Naturally™. 40% less fat than regular potato chips. Try a new flavor. Sea salt. Sea salt & vinegar. Also by Kettle Brand®. Kettle Brand® baked potato chips. Kettle Brand® Tias™! Tortilla chips. Kettle Brand® reduced fat potato chips - 6 g. fat*. Regular potato chips - 10 g. fat*. * Per serving. Since 1982. These salt & fresh ground pepper chips have bold flavor, hearty crunch and 40% less fat than regular potato chips. They taste so great because they're made from all natural, real food ingredients, the finest potatoes, natural oils and craft cooking methods. And they're backed by a commitment to sustainability like wind power, solar power, green building and biodiesel. Kettle Brand® reduced fat potato chips: simply great tasting, all natural potato chips made by a company that cares. www.kettle.brand.com. Our natural promise: 0 grams trans fat. Only all natural colors & flavors. Only natural oils. No preservatives. Non-GMO ingredients. Gluten free. Real food ingredients. Guaranteed fresh and delicious through the 'best before' date. Please note this date and the UPC code in all correspondence regarding this product. Trademarks of Kettle Foods, Inc. Include the Kettle brand name, the Kettle design, and related Kettle marks. ©2011 Kettle Foods, Inc. All rights reserved.