Great taste - naturally. 40% less fat than regular potato chips. Kettle Brand reduced fat potato chips: 6 g fat (per serving). Regular potato chips: 10 g fat (per serving). Since 1982. These salt & fresh ground pepper chips have bold flavor, hearty crunch and 40% less fat than regular potato chips. They taste so great because they're made from all natural, real food ingredients, the finest potatoes, natural oils and craft cooking methods. And they're backed by a commitment to sustainability like wind power, solar power, green building and biodiesel. Kettle Brand Reduced Fat Potato Chips: Simply great tasting, all natural potato chips made by a company that cares. Our Natural Promise: 0 grams trans fat; Only all natural colors & flavors; Only natural oils; No preservatives; Non-GMO ingredients; Gluten free; Real food ingredients. Product of USA.